Editor in Chief – Fashion & Beauty Expert
Julie Weiss Schwartz is an accomplished creative celebrity makeup artist and fashion stylist with over 25 years of combined experience in marketing, art, fashion, and make-up. Her professional makeup skills cover bridal, in-studio, all aspects of media makeup: fashion, video and print, and on location: photo shoots, airbrush makeup and HD.
Julie spent the early part of her career in the corporate cosmetic industry working for several prestigious brands and most notably held the position of Training Director for Guerlain Paris, a division of LVMH. Julie was responsible for the education of makeup application and product knowledge for thousands of beauty professionals in the US before leaving to open her own business “beauty101”.
Julie meticulously transforms the faces of her brides and clients by specializing in customized makeup and artistic application, so they are not just beautiful, but glamorous. With her attention to detail, technique, and use of only the highest quality products, her clients appear flawless whether it is in front of the camera or in front of their guests on their big day. Her attention to detail in makeup and styling has gained her a strong reputation and celebrity clientele.
Her talented team of professionals consists of freelance, master make-up artists and award winning hairstylists. She scouts only the best talent and personalities in developing a strong team with good synergy. With the success of “beauty101”, Julie has expanded her makeup artist management company nationally and into the UK and is projecting more expansion for spring 2015. She is frequently approached for speaking engagements, master workshops, make-up shows, seminars, and bridal expos.
Her recent work includes: music videos, fashion shows, features in magazines, and beauty blogs. Julie was recognized by Philadelphia Style Magazine as one of the area’s top makeup artist. Her business was also awarded Best Makeup for 2012 &2014 by Bucks Happening. Julie also is on the Board of Directors of the League of Women Voters of Philadelphia. One of her great loves is animals and started an Event Program “Winston’s Wish” benefiting Lend A Paw foundation to help individuals in demonstrated financial distress afford emergency Vet care at VSEC.
To schedule an appointment, or for more information, please visit www.beauty101boutique.com
Senior Fashion Editor- Fashion Expert
Leehe Fai joins the phillyfashionistas.com team as a Senior Fashion Editor and has extensive fashion and styling experience. You may recognize her name as the founder and former owner of “Doggie Style” and “Leehe Fai” boutiques. Leehe’s experience to predict trends before they became mainstream gained her a reputation as the “go to” place for the most fashionable. Celebrities sought out her boutique when visiting Philadelphia. JLo, Demi Moore, Cameron Diaz, and Ivanka Trump just to name a few shopped her boutique. Leehe’s unique and exclusive pieces gained her a customer base expanding from NY to DC. She was a regular featured fashion expert on Channel 3, 6, 10 and Fox 29. Her stores won “Best of” awards by Philadelphia Magazine and Philly Style and was recognized in Lucky and Glamour magazines. Leehe is also a certified Yoga Instructor and will also bring style advice on the growing trends of the athletic lifestyle as it steadily fuses with mainstream fashion.
Fashion Writer- Fashion Expert
Ulysses Vazquez is our first Fashionist-o! He is an accomplished fashion stylist and interior decorator. Raised in NY, Japan, and NJ Ulysses was exposed to and gained an appreciation for fashion and style by his mother at an early age. His extensive travel gained him an appreciation of art, culture, fashion and interior design. Ulysses spent several years holding top fashion styling and management positions at Hugo Boss. He dressed local socialites, celebrities and sports personalities. Just some of these included, Heidi and Cole Hamels, Daniel Briere, Allen Payne, Mike Quick, Joan Jett and Kenny Loggins, before leaving to open his own fashion and interior design business. He currently lives in New Jersey and divides his time between Philadelphia and New York. His passion is designing interior spaces and creating stylish wardrobes that are unique and memorable.
Ulysses joins our team as a Fashion Writer. He is a creative genius that takes fashion seriously. He is not the average well-dressed gentleman. He pushes the envelope and takes risks with his own wardrobe. We are excited to have his expertise in men’s fashion and a male point of view. This expansion of fashion coverage will educate our fashionistas on the latest trends for the special men in their lives.
In his spare time, he enjoys travel, good food, family and contributing to various charities.
Fitness & Women’s Confidence Expert
Molly Napolitano has over 23 years of experience in developing medically-based fitness and rehabilitation programs. She earned her Masters Dregree in Exercise & Sports Science at the University of Florida and went on to specialize in exercise prescription for the elderly. For a number of years, Molly developed and directed physical therapy centers in Florida. She has presented at health and fitness conferences both nationally and internationally and is currently the Senior Health and Fitness Expert at GlobalFit, one of the leading providers of fitness and wellness programs to large multinational companies and insurers.
Molly loves teaching women how easy it is to get fit, improve their health, and unleash their true inner confidence. She writes a weekly blog for women focusing on fitness, confidence, fashion, beauty and health issues. She also hosts free self-esteem workshops for young girls and their mentors through the Dove Campaign for Real Beauty.
Graphic Design & Social Media Expert
Desiree Cocco is the creative genius and marketing/social strategist for Philly Fashionistas. Always keeping one eye on strategic differentiation, her compositions are full of her playful illustrative technique, bold designs, on-trend color combinations, and smart type work – all with an underlying sense of inner strength.
Desiree received her bachelor’s in Graphic Design from West Chester University and now has three years of experience at her day job, GlobalFit, which has allowed her to build a varied portfolio, broaden her computer skills, and deepen her creative insight and technique. Combining bedrock design and marketing principles with her own personal experiences, she strives to capture the unique spirit of each project to create a final product capable of commanding her audience’s attention. All of these concepts allow Des to be one of the best graphic designers in Philly!
Desiree has experience with the Adobe Creative Suite 4 (including Photoshop and InDesign), Illustrator, Bridge, Dreamweaver, and more. She is proficient in QuarkXPress and has knowledge on both Macintosh and Window platforms, and with WordPress, HTML, and CSS. She has co-branded designs for a broad range of companies including Comcast, USI Affinity, Allstate, Aetna, Union Plus, and United Airlines. She loves working with people and mixing ideas to create work that everyone, including herself, can be proud of.