Hot off the presses! Evian has forged a partnership with French fashion designer Courrèges to create a new limited edition bottle. The design combines evian’s free-minded spirit with the House of Courrèges’ unconventional creativity. The bottle comes out on the eve of Courrèges’ 50-year anniversary, a design house known for pioneering key trends.
Look for the bottle globally this September at fashion events, featuring the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.
The bottle will be available in select restaurants and hotels as of November 2011 and online at shop.evian.us for pre-order. A total must for any fashionista. Here are a few more images of what to look forward to.